Personal Preference: A Tastemakers Guide

Welcome to the first installment of what I’m calling: Personal Preference, a Tastemakers Guide.

What is this and who is this for?

I LOVE a curated list. The more niche the better. And in this case, I wanted to share my personal knowledge of brands that I know and trust. That not only have a great product, but also exemplify good branding practices. Will this be the case every time, maybe not, but I wanted to share with you what stands out to me.

Because everything I’ve been seeing lately, is sooo boring. I see the same old song and dance from brands, big and small. So, if you’re an entrepreneur, service provider, or have a great product, but are having a tough time standing out, I hope some of these brands will inspire you.

I’m still crafting this new little series, so bare with me. And feel free to reply with your thoughts and questions!

And as you’ll see, I want this to be a short and sweet list. So here goes.

🤳🏻 Best Influencer Product: Little Chonk 

Little Chonk comes from one of the most beloved corgi's on the internet, Maxine. Her dad started out recording her interactions with strangers while she was in being carried in his backpack on his commutes in New York. Little Chonk stands out as a leader in the influencer pet community by skillfully blending style with functionality in their pet. I love that their message is all about going on adventures and exploring the world with your pup. We all want to spend as much time with our furry children and they give us that feeling. By consistently engaging with their community, Little Chonk has established a strong online presence, making them the go-to brand for pet parents seeking a product that combine their sense of adventure with practicality. With glowing reviews and a growing fan base, Little Chonk is undoubtedly setting the standard for pet brands in the influencer sphere.

📷 Best Product Photography: VETRESKA NYC

VETRESKA NYC stands out in the pet industry with its creative brand photography, a testament of their commitment to quality and aesthetic excellence. Their visually striking images perfectly capture the essence of their fun and quirky designs, from funky cat trees to colorful pet toys. Each product campaign showcases the vibrancy and detail of their products while resonating with pet owners who appreciate modern design. This attention to visual storytelling not only highlights the uniqueness of VETRESKA NYC's products but also makes them standout from the busy market of the everyday pet brand. With their statement-making imagery, VETRESKA NYC not only appeals to a Millenial and Gen Z audience that prioritizes aesthetics, but also sets a high standard in pet brand photography, making them a standout choice for those seeking visually appealing and high-quality pet products.

👯‍♀️ Best in Collabs: Little Beast 

Little Beast has been setting the standard in brand collabs in the pet industry, expertly blending their unique style with diverse partner brands. Little Beast has carved a niche for itself in the market, offering an array of pet products that are both trendy and high-quality. They’ve hit the sweet spot by extending beyond the pet world, specifically with fashion brands that are incredibly popular with Millennials and Gen Z. The strategy? Know your customer so well, that you know where they shop. Little Beast's ability to merge different brand aesthetics and values into a cohesive product lineup cements them as a leader within the pet industry. Their next collab is with Disney, to celebrate their 100th anniversary. The perfect pairing, trendy nostalgic pieces for your pet.

Thanks for reading, and stay tuned for next week’s installment:

Water Bottles, which one is actually worth it and not a million dollars.

*Angela Sauceda (aka Angela from Lost Angeles)*

Want to Work Together?

Book A Brand Audit

1-1 Brand Consultation Call

Brand Strategy for Individuals

Brand Strategy for Business

Ways to Support Me

Too Many Interests,  Substack Newsletter & Podcast

Buy Me A Coffee, Support my caffeine addiction