Hey there bestie,

I’ve been thinking a lot about what makes some brands just click with people, and I had an “aha” moment while I was walking my dog (Murray, the goodest boy in all the land), and I couldn’t wait to share with you.

Let’s talk about keeping your cards too close to your chest.

The Thing We’re All Doing (But Maybe Shouldn’t)

Keeping our stories under wraps, playing it too safe, afraid to share what really makes us tick. Sounds familiar? We’ve all been there, trying to maintain that polished look, but maybe, we’re missing out on something bigger. And just to be clear, I’m the biggest offender. One of the reasons I want to talk about this with you is so that I can hold myself accountable!

What If We Flipped the Script?

Imagine, for a second, a world where your brand isn’t just seen but felt. Where people don’t just recognize your logo but connect with your values, emotions, and stories. Sharing those real, raw bits of your journey can turn casual browsers into your biggest fans. It’s about creating a personal brand that no one else can replicate because it’s 100% you.

Why Keeping It Too Close Isn’t Winning You Any Awards

I get it; we’ve all tried to let our guard down only to quickly snatch those cards back. Maybe it felt too vulnerable or off-brand. But here’s the kicker: without sprinkling in a little bit of that authentic magic, your brand might be blending into the background.

Here’s How We Turn the Tide

Heart-to-Heart Time: Take a moment to jot down what makes your heart beat faster about your brand. Those stories, beliefs, the real deal behind why you do what you do.

Share with Flair: Find ways to weave these gold nuggets into your branding. An Instagram story here, a newsletter anecdote there. Let’s make it feel like conversation instead of PowerPoint presentation.

Consistency Is Your BFF: Ensure your authentic self shines through everywhere – from your images to how you chat with clients. Always think about the through-line and connection.

The Feedback Loop-de-loop: Keep an eye on how your audience vibes with this new you. It’s all about finding that sweet spot where your authenticity meets their needs. Respond to comments and questions with your real voice, no one likes a sales bro vibe. Take their suggestions seriously and implement what feels authentic.

Feeling a bit overwhelmed on where to start or how to strike that perfect balance? Don’t worry; I’m here to help. Let’s schedule a coffee and consultation call, dive deep into your brand’s story, and unlock the kind of authenticity that draws your people in.

Fancy a chat? Hit reply, and let’s make it happen.

Love ya, Angela

Want to work together? Book a Connection Call here.

Need to talk through a problem in your Personal Brand? Book a Consultation here.

Want to hear more about my struggles as a Creative? Read my Substack, Too Many Interests.